Undergraduate Module Descriptor

POC2115: Political Campaign Strategy

This module descriptor refers to the 2018/9 academic year.

Please note that this module is only delivered on the Penryn Campus.

Module Content

Syllabus Plan

Whilst the module’s precise content may vary from year to year, it is envisaged that the syllabus will cover some or all of the following topics:

  • understanding the historical development of political campaigns in the twentieth century
  • evaluating the democratic quality of political campaigns
  • demonstrate knowledge of the most recent political and technical advances in polling, micro-targeting, political finance and
  • understanding the basics of media strategies for election campaigns
  • develop their own campaign plan

Learning and Teaching

This table provides an overview of how your hours of study for this module are allocated:

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

...and this table provides a more detailed breakdown of the hours allocated to various study activities:

CategoryHours of study timeDescription
Scheduled Learning and Teaching Activity2211 x 2 hours seminars
Guided independent study60directed reading;
Guided independent study28essay preparation;
Guided independent study40campaign plan preparation.

Online Resources

This module has online resources available via ELE (the Exeter Learning Environment).

ELE – http://vle.exeter.ac.uk/