Undergraduate Module Descriptor

POC2115: Political Campaign Strategy

This module descriptor refers to the 2018/9 academic year.

Please note that this module is only delivered on the Penryn Campus.

Module Aims

This module aims to capture the historic, ethical and strategic dimensions of campaigns and locate them within a broader understanding of democratic government. You will explore campaigns as a pivotal site of democracy and examine to what extent campaigns can be understood as a legitimate and effective form of democratic action. You will examine case studies of political campaigns and learn practical campaigning skills through their assignments.

Intended Learning Outcomes (ILOs)

This module's assessment will evaluate your achievement of the ILOs listed here – you will see reference to these ILO numbers in the details of the assessment for this module.

On successfully completing the programme you will be able to:
Module-Specific Skills1. Demonstrate good knowledge of the role of political campaigns in contemporary democracies through lectures, class discussion and submitted coursework;
2. Demonstrate good knowledge of how to develop a campaign plan and how to communicate strategically with constituents;
Discipline-Specific Skills3. Demonstrate the capacity, through formative and summative coursework, to assimilate taught materials and utilise them to analyse different political campaigns;
4. Demonstrate knowledge of democratic theory and understand political campaigns in the context of democratic government;
Personal and Key Skills5. Strategic communication skills;
6. Project planning skills;
7. Demonstrate critical argumentative skills.