Undergraduate Module Descriptor

POC1031: Political Communication

This module descriptor refers to the 2023/4 academic year.

Please note that this module is only delivered on the Penryn Campus.


NQF Level 4
Credits 15 ECTS Value 7.5
Term(s) and duration

This module will run during term 1 (11 weeks)

Academic staff

Dr Andrew Schaap ()





Available via distance learning


We often think about effective communication in politics in terms of persuading others to a particular point of view through, for instance, electoral campaigning for political parties. This module provokes you to reflect more broadly on the nature of political communication by considering how this unfolds in the context of social differences and political polarisation. We will examine how some significant political communicators (from elected politicians to comedians) seek not only to clearly articulate their political views but to shape the terms of public debate within which these are understood. You will be encouraged to develop your own capacities as a political communicator in your transition to university both by reflecting on the practices and techniques of experienced political communicators and by putting these into practice yourself through participation in a group project.


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