Undergraduate Module Descriptor

POC3115: Political Campaign Strategy

This module descriptor refers to the 2019/0 academic year.

Please note that this module is only delivered on the Penryn Campus.

Whilst the module’s precise content may vary from year to year, it is envisaged that the syllabus will cover some or all of the following topics:

understanding the historical development of political campaigns in the twentieth century
evaluating the democratic quality of political campaigns
demonstrating knowledge of the most recent political and technical advances in polling, micro-targeting, political finance and
understanding the basics of media strategies for election campaigns
develop their own campaign plan

This table provides an overview of how your hours of study for this module are allocated:

Scheduled Learning and Teaching Activities	Guided independent study	Placement / study abroad
22	128

...and this table provides a more detailed breakdown of the hours allocated to various study activities:

Category	Hours of study time	Description
Scheduled Learning and Teaching Activity	22	11 x 2 hours seminars
Guided independent study	60	directed reading;
Guided independent study	28	essay preparation;
Guided independent study	40	campaign plan preparation.

This module has online resources available via ELE (the Exeter Learning Environment).